Publisher Marketing:

Alex George, a.k.a. Lily P Crumbs, brings her joyful, over-the-top baking style straight to your kitchen. Known for her viral quest to test every chocolate chip cookie recipe she could find, George draws inspiration from the beloved snacks of the 1990s and early 2000s treats like Philadelphia Cheesecake Snack Bars, Confetti Snacking Cake, Salted Malted Blondies, and Baklava Monkey Bread. Her "more is more" approach invites home bakers to embrace bold flavors, playful textures, and the uninhibited joy of childhood sweets.

In this debut collection, she guides readers through cookies, bars, breakfast bakes, cake-adjacent creations, and imaginative ice cream treats, all infused with her signature humor and warmth. Whether you're whipping up Carrot Cake Scones or building Key Lime Pie Ice Cream Sandwiches, you'll rediscover the simple delight of dessert. With vibrant photography and endlessly creative sweets, In the Mood to Bake is a fresh, fun upgrade to the home-baking canon.

Review Citations:

• Library Journal 07/01/2026 pg. 73 (EAN 9781324111467, Hardcover) - *Starred Review

Contributor Bio:George, Alex
Alex George is a self-taught baker, recipe developer, and food blogger whose TikTok channel, Lily P Crumbs, features her viral baking videos. She has been featured on Good Morning America and The Jennifer Hudson Show and collaborated with brands like Bob's Red Mill and Domino Sugar. She lives in Philadelphia, Pennsylvania.