Marc Notes:
This book explores broadband adoption and the digital divide through a global perspective, it provides research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. From over 100 noted experts in nearly 30 countries, this work allows policy makers, Internet service providers, and others to gain multicultural insight into what factors influence consumers' decisions to adopt broadband--Provided by publisher.;Includes bibliographical references and index.

Brief Description:
"This book explores broadband adoption and the digital divide through a global perspective, it provides research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. From over 100 noted experts in nearly 30 countries, this work allows policy makers, Internet service providers, and others to gain multicultural insight into what factors influence consumers' decisions to adopt broadband"--Provided by publisher.

Publisher Marketing:
Exploring broadband adoption and the digital divide through a global perspective, this book provides research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. It also provides multicultural insight into what factors actively influence consumers' decisions to adopt broadband.

Review Citations:

• Scitech Book News 06/01/2008 pg. 163 (EAN 9781599048512, Hardcover)