Jacket Description/Back:
Step back into the roaring twenties with the iconic American retailer Sears, Roebuck and Co.
Sears began as a mail-order business in rural America in the nineteenth century. The convenience of ordering goods from the comfort of home made Sears a household name. This facsimile of the company's rare 1923 "The Thrift Book of a Nation" catalog, which embraced the aesthetic of quality and good value, offers a nostalgic look back at consumer goods during a nation's rising prosperity as it recovered from the devastation of World War I. The catalog features appliances, clothing, dry goods, guns, housewares, jewelry, toys, and even accessories for the latest technology: the automobile--gasoline engines, Model T fenders, and a garage to keep it in! A splendid sourcebook for antique collectors, historians, costume enthusiasts, and nostalgia lovers.


Brief Description:
"This facsimile of the 1923 Sears, Roebuck catalog embraces the thrift aesthetic-products of good value meeting practical needs-and offers a nostalgic look back at consumer goods during a nation's rising prosperity as it recovered from the devastation of World War I"--

Biographical Note:
Sears, Roebuck and Co. began as a mail-order business and rapidly developed into the United States' biggest retailer. The catalog debuted in 1888, proclaiming itself a "mirror of our times, recording for future historians today's desires, habits, customs, and mode of living,"

Publisher Marketing:
Step back into the roaring twenties with the iconic American retailer Sears, Roebuck and Co. This facsimile of the rare 1923 "Thrift Book of a Nation" catalog embraces the thrift aesthetic -- products of good value meeting practical needs -- and offers a nostalgic look back at consumer goods during a nation's rising prosperity as it recovered from the devastation of World War I. By the early twentieth century, Sears was a household name, representing frugality and consumer interests. The catalog featured appliances, clothing, dry goods, guns, jewelry, housewares, toys, and even accessories for the latest technology: the automobile -- gasoline engines, Model T fenders, and a garage to keep it in! A splendid sourcebook for antique collectors, historians, costume enthusiasts, and nostalgia lovers.